Meet Our Team

A pioneering group of individuals with the pedigree of running and transforming world renowned organizations and founder of multiple startups with successful exits, we are a high quality organization where diversity of thought, meaningful work and relationships are key to building the future the consumer data!

Sashi Edupuganti

Sashi is a serial entrepreneur, Fortune 100 technology general manager and an investor widely recognized for his innovation, next generation capabilities and teams. He is currently the CEO of ODE Holdings and has been the founding member of two other startups with successful acquisitions in the past. He had led transformations at HBO, Comcast, GE and Bridgewater Associates.

Prasad Putta

Prasad will lead ODE’s product architecture, he comes with a strong architecture and engineering background having built and managed the technology portfolios at American Express, NFL and the State of Arizona as the former CTO. Most recently he was the chief architect at American Express and is forward-leaning in visualizing and building the next generation portfolios using progressive and stable technologies.

Nicolas Boaknin

Nicolas is a well-rounded technology and services general manager who is sought after by financial and insurance organizations worldwide. He is a high-quality thinker, setting, and navigating from vision to practical execution. He is recognized for his ability to wrestle through complex opportunities and is currently the COO of ODE Holdings Inc, responsible for strategy, financials, and operations.

Peter Rodseth

Peter is an accomplished entrepreneur and attorney with over 35 years of experience successfully building and delivering next-generation businesses in the Utilities and IT domain. He takes pride in being a trusted partner to his colleagues and customers. Peter joined ODE in 2019, as General Manager and Commercial Officer for Africa.

Gina Lepore

Gina is an experienced, data-driven business coach and consultant who creates individual programs for executives. She is driving the Corporate Communication and Investor relations area for ODE. Gina is a professor of information systems and data analytics in the NYU Masters program. In her business career, she worked at organizations such Bridgewater Associates, Pacific College of Health and Science, Unisys Corporation and NCR Corporation in marketing, sales, software engineering, programming and COO roles.

Jaspreet Bindra

Jaspreet is a reputed business leader with a track record of digital transformations, and new ventures across multiple consumer and enterprise businesses including SVP-Digital Transformation for the $20 bn Mahindra Group, Microsoft and Baazee. His first book,’TheTech Whisperer’, is an Amazon and Kindle Best seller.

Vikas Jakhar

Vikas is a forward leaning technologist with 20+ years experience in Fintech driving multiple large scale enterprise transformations. He is currently the director at CLS Group, prior to his current role he was at Credit Suisse and Chase. He was instrumental in deploying a high scale Blockchain solution transacting $3B a day.

Matt Hogan

Matt began his professional career in traditional finance, working in securitized products sales and trading. Matt founded Datacoup in 2012. Datacoup’s founding mission was to help consumers benefit, economically, from the data they create. Matt is thrilled to advise the ODE project and continue the mission of empowering consumers with their own data.

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A pioneering group of individuals with the pedigree of running and transforming world renowned organizations and founder of multiple startups with successful exits, we are a high quality organization where diversity of thought, meaningful work and relationships are key to building the future the consumer data!

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Consumers

Our commitment is to be a champion for their digital data privacy.

Employees

Our commitment is to run a ethical and purpose driven business.

Customers

Our commitment is to maximize the value while de-risking them.

Investors

1.2.5.1. Our commitment is to get them the ROI

Governance

Our commitment is to position them both as enablers and enforcers

Digital enablers

Our commitment is to be a champion for their digital data privacy.

Our Blogs

Feb 16, 2023
Datacoup-The First Step Towards Change is Awareness!

Introduction

Mobility and digital connectivity have become ubiquitous, and we are touched by it every minute either it being through social media, banking, communications or simply ordering your favorite or cab. This continuous engagement while vastly improved our ability to perform various functions at ease has also created the need for us to share our data, whether it is our location, our names or our device ids to a multitude of companies. On an average each individual has their information stored in 300-600 digital repositories. Most of those are not active. This data is our twin and it is imperative that it is protected as to who has it, how they use it and get notified when this data is compromised. The cost of the lack of knowledge or awareness is our data is misused, causing many issues for us like security breach or attack, Identity theft, financial losses, lack of privacy  and many more.

What is Data privacy?

Data privacy, which is often called informational privacy, is the necessity to preserve our personal details which have been collected by any organization, may it be medical, government or financial institutions, from being accessed and misused by third parties. Being aware of it helps to decide which information in the system is required to be shared and what is to be protected to be decisive.

Importance of Data privacy

Data privacy is imperative for individuals and organizations, as theft of data can cause huge monetary losses.

– A data breach at a government agency can put secret information in the hands of the enemy.

– A breach at corporate can put proprietary data in the hands of competitors.

– A breach at schools can put students PII in the hands of criminals who can attempt identity theft.

– A breach at hospitals or doctor’s office can put information in the hands of those who can misuse it.


Ways to protect your data

(1)Backup Early and more often: Most basic yet overlooked step in protecting your data from loss is to create a backup soon and continuously.

(2)Encrypt your data: Encryption is designed to scramble your data so no one can understand what it has to say without a key. It not only protects the data stored in your computer systems but also helps to make sure that the information, text messages and emails are not subject to prying eyes. Signal is a good examples of a privacy centric app.

(3)Protect your documents with password: Requiring users to change passwords on a regular basis is one of the easiest and most effective ways to increase security.

(4)Use a Firewall: Firewall assist in blocking dangerous programs, viruses or spyware before they infiltrate your system.Various companies these days offer firewall protection but hardware based firewalls provide comparatively better security.

(5)Include VPN Security: A virtual Private Network(VPN) is an internet security service that allows users to access the Internet as though they are connected to secure connection over unsecured internet infrastructure. For example,  Brave VPN encripts and protects anything you do online. In addition, Tor short for The Onion Router, is free and open source software for enabling anonymous communication.

(6)Activate two factor authentication (2FA): This is important because it prevents cybercriminals from stealing, destroying, or accessing your internal data records for their own wrong use. Various websites use text or calls to verify your identity and keeps you secured.For more tips and tricks you can also –https://www.odeinfinity.com/tips-and-tricks-to-secure-your-data/ .

 

Datacoup- A Daily Dose of Data Privacy!

It’s an ancient and famous saying which is well relevant for our discussion here, as the saying goes “precaution is better than cure”, being informed and knowledgeable about data privacy will enable us to act appropriately in managing our privacy proactively rather than be the victim of privacy erosion or breach.

With this aim ODE holdings have launched Datacoup News App both for android and Iphone users recently.

DataCoup brings you all the latest news regarding Data privacy & Security in one place. Its highlighting Features include :
1. A single unified app with articles, videos, short videos and social media feed.
2. Unique content on how to protect your data from various 3rd party apps.
3. Access to social media feeds from channels such as Twitter, LinkedIn and Facebook.

Datacoup not only makes you aware about the latest news about data privacy but also helps you test your knowledge through various quizzes that are available on the app , where you can evaluate how much you know about data privacy and can learn more. Datacoup enables you to earn badges based on your privacy proficiency through various quizzes and engagement. Datacoup is the best answer to the questions seeking information about data privacy, protection, security and sovereignty.

Come be a part of the growing community of digital stewards who can manage not only your privacy but also your near and dear ones.

Summary

For the individuals and enterprises, who are seeking one single platform to learn more about data privacy for awareness and to stay updated with an aim to secure their data, for whom data privacy is priority and future data science capabilities is a must, Datacoup is the need of an hour. Let build an ecosystem that shows it truly cares by taking corrective measures to secure your data and privacy.

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Feb 13, 2023
The Importance of Owning Your Digital Twin: Taking Control of Your Online Identity

Before the advent of websites and apps, human beings placed a premium on privacy. Since the proliferation of apps, humans have “opted-in” for the sake of convenience. However, as more data is digitized and shared online, data privacy is becoming more crucial.

An organization that gathers, maintains, and processes personal data is accountable for data protection, regardless of the value of the data or the size of the business and in most cases is legally liable. Such an institution must get consent from a person before collecting such personal data by outlining the information’s nature, intended use, and protection measures.

Your data is your identity. No one should access or use your data without asking you. Data privacy is rapidly evolving to be a basic human right and as such:

● It is protected along with all other Human Rights

● You deserve payment if a business is using your data

● You can request your data be returned to you from any company at any point of time.

It is crucial to protect sensitive data and private information. Information about finances, health, and other private consumer or user data can put people in danger if it falls into the wrong hands. Individuals maybe at risk for fraud and identity theft due to a lack of access control over personal information.

Studies have also shown that every 14 seconds, someone becomes a victim of identity theft in the US alone.

● Several famous people claimed that their photos had been stolen from their Apple iCloud accounts in September 2014.

● Early in July 2015, it was made public that there had been a breach in databases controlled by the US government’s Office of Personnel Management, which had exposed almost 22 million people’s private information.

● According to reports, 885 million individuals’ private information, including wire transfers, social security numbers, and other mortgage documents, was exposed in May 2019 by First American Financial Corporation.

● In a Dark Web site, information about 700 million LinkedIn members was advertised for sale in June 2021. 92% of the 756 million users of LinkedIn were affected by this vulnerability.

● In 2022, A customer database containing information on up to 9.8 million consumers was made available to cybercriminals after they gained access to Optus’ internal network.

This short list of cyberattack incidents serves as a stark reminder of the terrifying sophistication of certain phishing criminals. Phishing emails are not always sent with bad grammar and carelessness. Some are so sophisticated that the fake representation of the organization in the email hardly serves to identify them.

According to its perceived importance, data should be managed according to data privacy regulations. When it comes to the privacy of their data, people have a lot at risk; it’s not just a business issue. The more you know about it, the better you can protect yourself from various threats. Critical personal information, also known as personally identifiable information (PII) and personal health information (PHI), is where the notion of data privacy is most commonly used in this digital age.

The Importance of Owning Your Digital Twin

 

Data Privacy laws and regulations

Governments across the globe are rapidly expanding their regulations around data privacy and companies are scrambling to meet those regulations to protect data privacy. Some of the laws implemented in the past few years include:

1)California Consumer Privacy Act(CCPA):– The first comprehensive data privacy law (in the USA?) was the California Consumer Privacy Act (CCPA). On June 28, 2018, the CCPA was ratified, and it became effective on January 1, 2020.

2)EU General Data Protection Regulation(GDPR):- Recent privacy regulations in the US and other countries were influenced by and revised by the General Data Protection Regulation (GDPR), which has altered the privacy landscape. The GDPR was years in the making and finally became effective on May 25, 2018. The IAPP has a fairly extensive timeline of privacy developments leading to the adoption of GDPR.

3)Protection of Personal Information Act (POPI Act):- The Protection of Personal Information (POPI) Act raises South Africa’s standards for data protection legislation to parity with those of other countries. It strives to safeguard personally identifiable information (PII), uphold people’s privacy rights, and offer instructions for appropriately handling sensitive data and informing regulators and data subjects in the event of a breach.

4)China Personal Information Protection Law (PIPL):- The most recent Personal Information Protection     Law (PIPL), which was adopted on August 20, 2021, is the country’s first comprehensive data privacy law based on Chinese law. It will take effect on November 1, 2021, and is hailed as a “game-changer for Chinese companies.”

5)Brazil’s General Data Protection Law (LGPD):- The GDPR served as the model for the LGPD, which is Brazil’s first comprehensive data privacy law. While the LGPD and GDPR have many parallels, there are some noticeable distinctions, particularly with regard to the definition of the data in scope, extraterritoriality, the criteria for data protection officers, or the requests for consumer privacy rights (DSARs).

6)California Privacy Rights Act (CPRA):- Many people have dubbed the California Privacy Rights Act (CPRA), sometimes known as CCPA 2.0, as the second iteration of the CCPA. The creator of CCPA, Alastair Mactaggart, proposed CPRA in the fall of 2019 and amassed enough signatures to draught a ballot initiative and circumvent the legislature. California voters overwhelmingly approved Proposition 24 on November 3, 2021, creating the CPRA. On January 1st, 2023, the CPRA will come into force.

7)Virginia Consumer Data Privacy Act (CDPA):- The CPRA served as a major inspiration for the CDPA, which was the second comprehensive data privacy law to be approved in the US.

8)Personal Data Protection Bill (PDPB):- The Indian parliament is still debating this law, which is noteworthy because it is similarly modeled after GDPR.

Although it’s far from a comprehensive list, it does demonstrate how data privacy is becoming a more important concern for consumers, businesses, and policymakers. Countries have shown that they care about protecting people’s privacy, and there are more than 120 countries that have international data privacy laws

Your rights + Your action = Your privacy

The relevance of these digital rights into human rights through various evolving regulations has empowered the digital citizens to multitude of things including the below

  • Right to know– The right to know under the GDPR is a cornerstone of the regulation’s overall goal of protecting the privacy and personal data of individuals in the EU. By giving individuals the right to access and control their personal data, the GDPR helps to promote transparency, accountability, and trust in the processing of personal data

  • Right to be forgotten- The right to be forgotten has been recognized in several countries, including the European Union (EU), where it is enshrined in the General Data Protection Regulation (GDPR). Under the GDPR, individuals have the right to request the deletion of their personal data when it is no longer necessary for the purposes for which it was collected, when the individual withdraws their consent for its processing, or when the data has been processed illegally.

  • Right to choose– The right to choose is an important aspect of data privacy law, as it helps to ensure that individuals are in control of their personal data and that their privacy rights are respected. By giving individuals the right to choose what personal data they provide and how it is used, data privacy laws promote transparency, accountability, and trust in the processing of personal data.

Examples of data privacy laws that include the right to choose include the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA) in the United States, and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.

Irrespective of these powerful rights that have been enabled the ability to exercise these rights have been impractical as the means of using them have been manual, exhaustive and varying. An individual trying to exercise their rights against the 100’s of properties that they have digital presence, takes months if not years. In this day and age with all of our busy lives it has not been a tenable option. The market needed a solution for digital citizens to work with their digital enterprises to manage their data and privacy in a holistic manner. The ability to have a single application that manage your digital rights across the digiverse in a simple, configurable and automated manner is the need of the hour.

ODE addresses each of these issues by providing a comfortable user experience and enabling reliable ecosystems.  Ode has launched Personal Data Vault – “Coconut” for consumers. Coconut is consumer “container” technology that establishes an encrypted personal data vault allows companies to collect, control, and manage customer data during its entire lifecycle.

Conclusion

ODE caters to the need of the digital enterprises and their customers by enabling data sovereignty, privacy and monetization in the web3.0 world. If you are digital enterprise or a digital customer who like for your digital enterprise to provide your digital rights in a understable manner please check out our solutions at ODE Infinity

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Feb 10, 2023
Essential Tips and Tricks for Data Security

Data Security is a critical concern in today’s digital age, where sensitive information is stored and transmitted electronically. With cyber threats on the rise, it has become more important than ever to protect our personal and business data from unauthorized access, theft, and misuse. The consequences of a data breach can be devastating, from financial loss to damage to reputation and trust. To avoid falling victim to cybercriminals, it is essential to implement effective data security measures. In this blog, we will explore some essential tips and tricks to safeguard your data and protect your privacy, whether you’re an individual user or a business owner.

Here are some things you can do right now to improve your data security.

1) Make a backup of your data

Make a backup copy of your data regularly. If possible, keep it somewhere else than your main office. You won’t lose everything if there’s a break-in, fire, or flood.

2) Use complex passwords

Make sure you, your employees, volunteers, and everyone else involved in your operations, including smartphones, laptops, tablets, email accounts, and computers, use strong passwords.

3) When working remotely, be cautious

If you or your coworkers work from home, ensure sure the gadgets you use are just as secure as the equipment you use in the office.

4) Be skeptical of emails that seem strange

Educate yourself and your employees on how to recognize bogus emails. Avoid being caught out by looking for clear signals such as poor grammar, calls for immediate action, and cash requests. If something appears to be questionable, don’t believe it – and tell your employees not to either.

5) Anti-virus and malware protection should be installed

The National Cyber Security Centre offers some helpful cyber security information and recommendations.

6) Never leave documents or laptops unattended

When employees and volunteers leave documentation or laptops unattended, data breaches can occur. This might happen in a car trunk, on a train, or at home. Make sure you protect the personal information you have by being watchful and storing it safely when not in use.

7) Make sure your Wi-Fi network is safe

Via public Wi-Fi or an insecure connection could put your personal information at danger, so make sure you connect to the internet using a secure connection.

8) When you’re not at your desk, lock your screen

Make sure your employees follow suit. It’s a simple thing to do when you leave your workstation to lock your screen, but it will prevent someone else from accessing your computer.

9) Keep track of who has access to what information

You must limit who has access to your IT systems and premises; you cannot let anyone in without supervision, as this will put your systems at risk. The fewer people who have access to information, the better. Visitors should be easily recognized. If at all feasible, limit IT access to employees who work for you. If someone leaves your organization or is away for an extended period, you should consider terminating them.

10)Don’t hold data longer than necessary

Keeping track of what personal data you have on hand will save you time and money. It will also help you in fulfilling your data protection obligations. Keep only what you require for as long as you require it.

11)Securely dispose of outdated IT equipment and records

Make sure no personal data is left on personal computers, laptops, smartphones, or other devices before getting rid of them. You could use deletion software or hire a professional to erase the data. When you dispose of the equipment, this will ensure that no one has access to information they shouldn’t have.

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Jan 19, 2023
Top Data Breaches which effected million of users

Data Breach can be defined as in which data is taken without owners knowledge or consent. A data breach could happen to a major business or an individual. Credit card numbers, customer information, trade secrets, and information about national security are examples of sensitive, proprietary, or confidential information that may have been stolen.

Data breaches(Read more about data breach here) can immediately impact hundreds of millions or possibly billions of individuals in the data-driven world of today.. Data breaches have grown in scope along with the digital transformation as attackers take advantage of our everyday reliance on data.

Data Breach Phases

Research

After selecting a target, the attacker searches for vulnerabilities to exploit, including those in systems, people, or networks. This requires the attacker to spend many hours doing investigation, which may include following employees’ social media accounts to learn about the infrastructure the business or an individual has.

Attack

After scoping out a target’s weak points, the attacker initiates communication through a network-based or social attack. In a network-based attack, the attacker takes advantage of holes in the target’s defenses to launch a breach. These flaws could be exploited through SQL injection, vulnerability exploitation, and/or session hijacking, among other things.
In a social attack, the attacker infiltrates the target network through social engineering techniques. This could involve sending an employee a specially designed email with malicious intent in order to get their attention. The email may contain a malware attachment that will run when downloaded or contain a phishing request for information that will trick the recipient into providing personal information to the sender.

Exfiltrate

The attacker is free to extract data from the company’s network once they have gained access to it. The exploitation of this information for cyber propaganda or extortion is possible. The data an attacker gathers can potentially be utilized to carry out more severe assaults on the infrastructure of the target.

Biggest Data Breaches

Yahoo

Date: August 2013
Impact: 3 billion accounts

The attack on Yahoo has taken the top rank, nearly seven years after the initial breach and four years after the real quantity of documents disclosed was made public. In December 2016, the business made its initial public disclosure of the incident, which it said occurred in 2013. It believed that a hacker gang had obtained the account information of more than a billion of its customers at the time when it was in the process of being acquired by Verizon. Yahoo revealed that the real number of user accounts exposed was 3 billion less than a year later. Yahoo said it was sending emails to all of the “additional affected user accounts” and that the increased estimate did not indicate a new “security risk.” 

Alibaba

Date: November 2019
Impact: 1.1 billion pieces of user data

A developer for an affiliate marketer used his own crawler software to collect user information from the Alibaba Chinese shopping website Taobao over the course of eight months, including usernames and mobile numbers. Although both the developer and his company received a three-year prison sentence, it appears that they were only gathering the data for their personal purposes and not for sale on the black market.

Linkedin

Date: June 2021
Impact: 700 million users

In June 2021, the dark web forum hosting 700 million LinkedIn users’ data was leaked, affecting more over 90% of the company’s user base. By abusing the site’s (and others’) API, a hacker going by the handle “God User” used data scraping techniques before leaking a first information data set of over 500 million users. They then boasted that they were selling the entire 700 million client database as a follow-up.

Facebook

Date: April 2019
Impact: 533 million users

Two datasets from Facebook apps were discovered to have been made available to the public internet in April 2019. The data includes phone numbers, account names, and Facebook IDs and related to more than 530 million Facebook members. The data was shared for free two years later, in April 2021, showing new and genuine criminal intent about the data. Troy Hunt, a security researcher, actually added functionality to his HaveIBeenPwned (HIBP) breached credential checking site that would enable users to check if their phone numbers had been included in the exposed dataset given the sheer number of phone numbers impacted and easily accessible on the dark web as a result of the incident.

Canva

Date: May 2019
Impact: 137 million users
An online graphic design tool owned by an Australian company, Canva, experienced a data breach in May 2019 that affected 137 million members. Email addresses, names, usernames, cities, and passwords that were kept as bcrypt hashes were among the data that were exposed.

Bonobo

Date: January 2021
Impact: 12.3 million records

The client data on Bonobos’ backup server was accessed by a cybercriminal in 2021, resulting in a data breach. Private information belonging to Bonobo was kept separate from this database in order to maintain privacy. Threat actors might still use the stolen data, though

Optus Data Breach

Date:Sep 2022
Impact: 9.8 million customers.

A customer database containing information on up to 9.8 million consumers was made available to cybercriminals after they gained access to Optus’ internal network. The corrupted data was first discovered in 2017.

4 Security Steps Businesses Take Following a Breach

1) Legal advice should be seeked

Most states/countries have legislation around security breaches involving personal information (in various levels of comprehensiveness and completeness). And you’ll need to follow them after a breach; otherwise, you could face severe consequences.

The General Data Protection Regulation (GDPR) is a great example of legislation that has severe penalties for not following its requirements. In the event of a breach, you’re required to notify your users within 72 hrs; if you fail to do so, you could see fines as high as €20M or 4% of the previous year’s annual revenue.

2) Protect your systems and data.

You must immediately safeguard your systems after a breach to prevent future data loss. According to IBM’s 2020 analysis, you could save an average of $164,386. To avoid obstructing a criminal investigation, you’ll want to make sure you do it the right way. Here are some recommendations for optimal practices.

3) Notify Relevant Parties

Legally speaking, if you fail to alert the appropriate parties at the appropriate time about a breach, you risk receiving a hefty consequence (like the $35 million the SEC fined Yahoo for failing to alert investors for over two years).

Notification is more than simply a legal need, though; it’s also about keeping your consumers’ trust (and money). As Uber discovered in 2018, failing to inform your users of a breach is a disastrous PR decision.

Notify your users, business partners, law enforcement and other important people so that you dont get a penalty and your relation with users dont become too bad.

4) Identify and fix vulnerabilities to stop future breaches

You can always learn and figure out why this data breach happened and take the necessary to protect from data breach in future. It is not acceptable to cross your fingers and hope that the other security measures you have in place will be effective once the immediate threat of your most recent cyberattack has passed. To prevent future incidents and lessen the overall impact on the company, it implies it’s necessary to audit and fix other weaknesses in your systems right quickly.

Conclusion

Data Breach is the biggest issue in both government and corporate information security today. But as the number of cases is increasing more preventive measures are been taken. Various governments have published data privacy laws, organizations are taking data privacy measures. Users are more careful while sharing their data on the internet and all. Various companies have started to build products to protect consumers data. Such as ODE Infinity are building solutions such as coconut where they will work as medium to make things clear between organization and users. Users will be aware that what data is being used by other organizations and he can also request to remove his data.

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Nov 16, 2022
How will Web 3.0 impact Data Privacy?​

Nothing on the internet today is private, users vaguely understand how various websites collect, store and use their information, leading to unexpected data privacy breaches. Today, just a handful of companies like Google and Meta control the web and data on the web. We have all consented to give them our data, knowingly or unknowingly because it’s more convenient and gives us access to various apps and games.

This data is eventually used in many ways without user knowledge and permission while these social and media companies and data brokers make untold millions of Dollars. Massive, centralized data stores have led to countless data breaches. Example: Healthcare provider Novant issues data breach warning after site tracking pixels sent patients’ information to Meta servers
(source: https://portswigger.net/daily-swig/healthcare-provider- novant-issues-data-breach-warning-after-site-tracking-pixels-sent-patients-information-to-meta-servers). A single breach can impact millions of user’s data. As a result, legislation such as GDPR and CCPA have added additional layers of protection for user data. However, they are falling short in terms of protecting user data. In light of the detrimental outcomes, data security and privacy have become pivotal issue and concern.​

Web 3.0 could bring a new age of Internet privacy. If the world can implement it effectively, it can revolutionize internet privacy and security; while in the early stages, it holds tremendous potential. The main goal of Web 3.0 is to put power back into the hands of internet users. It will let users create and use tools instead of giving large corporations their respective data in exchange for use of online services. Web 3.0 uses technologies like blockchain to decentralize the web, removing its dependence on third parties.

The most notable privacy upgrade with Web 3.0 is removing the centralized third parties intermediaries. Users will interact directly instead of relying on companies like Meta to facilitate the exchange. Blockchains, which don’t belong to any one party, ensure that communication remains decentralized.

Blockchains also let users verify their identities themselves, minimizing how many people have access to sensitive information. Insider threats have now become one of the most common vulnerabilities in today’s centralized data centers. As the risk has increased considerably, a considerable privacy upgrade is necessitated.

With increased privacy, security, and opportunities to monetize their data Web 3.0 will provide more options for data and content creators leading to a more vibrant creator economy. Instead of creating content for free with the hopes of gradually growing an audience and one day being able to monetize it, creators will be able to monetize and build an audience upfront through tokens — and then use that money to produce their content and grow their business.

As a result, Web 3.0 vastly improves the Web 2.0 experience. Instead of starting with creating free content and then develop the followers and the monetization, Web 3.0 creators can begin by monetizing through the creation of a token (NFT or fungible) and then use the initial funding and subscribers from the token sale to launch their content or creative works. Web 3.0, in contrast to Web 2.0, empowers an existence in which Users can own and monetize their creations.

Data privacy


How does Web 3.0 guarantee users a future where data privacy is prioritized?
​

1) Blockchain technology is a decentralized sort of technology that prevents any one person or organization from having complete control over an ecosystem. Instead, control can be kept by everyone acting as a group. Blockchain is a database that retains records while allegorically maintaining security and transparency, despite the absence of a single governing body.​​

2)Great blockchain frameworks have given careful thought to the incentives to make sure that all actors  from those who run the network and keep the ledger up to date to the companies that develop on top of the blockchain operate in an honest and open manner. When they don’t, those actors may be penalized based on the blockchain’s laws or by popular vote.​

3) Users should determine when, how, and for how long to share their data if blockchain is implemented effectively. Additionally, users need to be aware of its usage. The user should be aware of the companies to which their data has been sold if a corporation does so. Consumers should be aware if Google searches are utilized to forecast and display specific ads to users.​​

4) A user should ideally be able to withdraw access if they are unhappy with how their data is being used or decide they no longer want to share their data with a particular business.​​

5) Due to many safeguards, blockchain is currently designed to be computationally hard to hack. The widespread, global adoption of Bitcoin demonstrates that blockchain technology is highly resistant to hacking. This is fantastic news because according to statistics gathered by ITRC and the US Department of Health and Human Services in the first half of 2021, 98.2 million people were affected by the ten worst data breaches. Blockchain technology provides more security as the battle against hackers intensifies.​

​

While widespread use of blockchain technologies is still years away, there are a few methods for companies to get ready and set up for a privacy-driven future in order to survive and grow.​​

1) Be truthful and open about how you use user data. The user is more likely to trust a company if it gives more information.​​

2) When user data is required to run the business, be open with them about the value exchange. Users are more inclined to allow access to their data if firms can clearly explain how they add value. Many companies do offer benefits to users who share their data. This makes it possible to build a more reliable rapport with users.​​

3) Examine corporate procedures to safeguard user data privacy.​​

4) Be open-minded about emerging technologies like blockchain, which could eventually shape how the internet and consumer privacy are used in the future. Although widespread adoption of Web 3.0 technologies that support stringent privacy is probably several years away, businesses can make the move with little interruption to their operations by keeping an open mind.​​
For more you can read our blog Tips and tricks to secure your data

Conclusion​

Web 3.0 is on the horizon as a logical extension of the internet and to address concerns about user data privacy and data breaches, and blockchain is most likely to be the core technology that drives its development at scale.

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Nov 16, 2022
A Guide to Data Monetization

Every time you or I go online the trail of our digital data gets bigger. With the ever-growing volumes of data being processed by social and media sites and streamed daily, data brokers have found new methods to use this data to make vast profits as they continue to sell the same data repeatedly to different Enterprises. However, enterprises are now turning to data monetization to build brand loyalty and trust with their consumers.

ODE, for example, uses permission data from the consumer to support Enterprise analytics needs. The Enterprise sets up funds that are decremented every time analytics are run while monetizing the consumer who has consented to allow the use of their data for analytics. Under no circumstances will data that is personally identifiable (PII) or private be revealed, in contrast with the current scenario.

Enterprises utilizing data monetization are gaining advantages such as cost reductions, revenue growth, and opportunities to develop new services related to data. Enterprises that build trust with their consumer community will build more brand loyalty leading to future successes. The benefits that are currently being realized by data monetization are far greater than the initial investment in time and money, and there’s never a better time than now for Enterprises to understand how to gain this competitive advantage.

The ODE mission is to develop the data layer for Web 3.0 in which the data is decentralized and is stored in the consumer secure data vault. Data is only shared when consented by the consumer leading to data sovereignty and data privacy. This allows for the storage of data and the analysis of the data to provide insights while reducing Enterprise risks and significant penalties based upon emerging legal requirements and regulations such as GDPR and CCPA.

If companies wish to monetize data resources securely and ethically, they must do so in a way that protects the privacy of both the consumer who uses the new monetization service and the data itself. This necessitates enterprises clearly defining and comprehending what it means to use data safely. The adoption of a data-centric approach to security is becoming more common as a result of this discovery process.​

In 2012, DataCoup acquired and owned by ODE wanted to change the landscape and allow consumers — the rightful owners of the data, to share in the monetization. 2012 was too early for the market — but now with Web 3.0 emerging, the technological capabilities are available to finally allow the owners of the data to share in monetization. Data Coup has been relaunched as a privacy-oriented news site that also enables consumers to assess their digital privacy scores. The ODE Infinity platform enables Enterprises to store their digital consumer data in data vaults enabling consumer monetization, data sovereignty, and privacy.

​Imagine a world where large organizations give consumers the capability to secure their data inside a secure vault and only the consumer decides which data to share and when they share, they receive compensation, are able to monetize, and rightfully get paid for what is theirs in the first place — their own data — we the consumer are the rightful owners after all.

The conditions are right for consumer data monetization. Web 3.0 plus regulations plus high costs of data breaches — we have the perfect conditions for change

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Nov 16, 2022
Web 2.0 vs Web 3.0. A Quick Snapshot
What is Web 2.0 ?

Web 2.0 is the 2nd generation of interoperable Internet services while web 3.0 is the third generation of Internet services. Previously, users could only consume content. This was the foundation for the Internet’s commercialization. People can independently produce and exchange it with other site users (user-generated content). This includes retail, banking, and advertising.

Web 2.0 was also the foundation for social networks, which are virtual communication platforms. It can include any interaction, such as written blogs and audio podcasts. You can also use RSS tags to help you find content that interests you more efficiently. Apple, Amazon, and Google are prime examples of Web 2.0.

What is Web 3.0?

Web 3.0( History of web 3), focuses on decentralizing processes to eliminate middlemen trying to control everyone and all the data. It also uses encryption and distributed ledger tech to address trust issues present in Web 2.0. Decentralized Web 3.0 provides added security and also allows for more effective interaction through artificial Intelligence.

Although this new trend is often called the Web 2.0 Killer, it is still early days, however, many processes and established practices will be affected by the advent of this technology.

Difference between Web 2.0 and Web 3.0

Web 2.0 and Web 3.0 share a standard technology background but solve different problems. Web 2.0 is a platform for writing and reading content. Web 3.0 is aimed at the essence of the Web (Semantic Web). The latter, however, is better than ever because it uses technologies to share information among Internet users and increases security.

Many Internet users have been concerned about data privacy and protection. Web 2.0 has brought with it a blizzard of security and privacy concerns. Users’ systems and vital information are becoming more vulnerable to theft, hijacking, and other malicious attacks, for which existing defenses are insufficient.

The new entrant- web 3.0 is based on blockchain technology, which will guarantee trust verification. This includes data privacy protection and decentralized infrastructure. Thus making it more secure, and offering better consumer data protection and reliability.

Web 2.0, was also more based upon an open data economy structure. This meant that almost everyone could access everything. Web 3.0, the new entrant, is different. It is now much safer than the previous generation, thanks to the integration of blockchain.

Conclusion

Web 3.0 is a significant step in the right direction, but it’s not perfect. It is too early to bury Web 2.0. Both strategies work well together at the moment. Web 2.0 strategy still holds the majority, but Web 3 is on the horizon and the competition will begin for the ultimate victor.

We, as an open data economy enthusiast, are building solutions that aim at reducing gaps between consumers and organizations. This also aims at protecting consumer data and providing the utmost data privacy. Contact us at sam@odeinfinity.com to learn more.

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ODE INFINITY

A SAAS platform that enables privacy for digital consumers, lean data science and compliance for enterprises. Built on blockchain and AI, ODE Infinity defines a new paradigm for digital engagement for enterprises.

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COCONUT

Consumer technology that avoids exfiltration of data driving privacy while creating a true Consumer 360 for shared monetization.

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RIVER ANALYTICS

Lean data science capability without the need to collect, store and manage consumer data. Compliance is organic.

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